Canada and South Africa announce codevelopment incentive at TIFF

Toronto, September 8, 2017 - The Canada Media Fund (CMF) and the National Film and Video Foundation (NFVF), an agency of the Department of Arts and Culture of the Republic of South Africa, announced today the signing of an agreement to establish a dedicated incentive for the codevelopment of audiovisual projects between Canadian producers and South African producers. The announcement was made at an event held during the Toronto International Film Festival, as part of 20th anniversary celebrations of the signing of the Canada-South Africa Coproduction Treaty.

To qualify, projects must involve producers eligible under criteria from both organisations. Projects will have to be in the drama, documentary, or children and youth genres, comprising at least one product for exhibition on television, internet or on digital media platforms. Further details of the program, including key dates, will be announced in the weeks to come. 

“In the past 20 years, we’ve seen content produced between Canadian and South African creators hit international markets with great commercial success and critical acclaim. Through this incentive, we hope to develop strong partnerships between producers in both countries, enabling them to continue creating quality content that resonates with audiences around the world,” said Valerie Creighton, President and CEO, CMF. “We are very pleased to have found in the NFVF a strong international partner with which we can foster our mutual objective of increasing coproduction opportunities.”

 “This codevelopment incentive is a valuable initiative that will augment the existing audio-visual coproduction treaty between South Africa and Canada. The treaty has been instrumental in ensuring that South African producers have international exposure and produce content that is memorable and impactful. The incentive signifies the importance of partnerships and collaborations in our efforts to ensure that South Africa is recognised as a valuable player internationally. We look forward to a fruitful partnership with CMF,” said Zamantungwa Mkosi, CEO, NFVF.

The total amount of funding available through the Incentive is approximately CAD $120,000 or ZAR 1,200,000 with each funding organization contributing half of the funds. The total maximum contribution for each project funded through the incentive is CAD $40,000 or ZAR 200,000

Finding an international partner

Producers interested in finding an international partner as part of this incentive are invited to post a profile of their company on the CMF’s website by clicking here. Profiles will be accessible to all, including potential partners from other countries. 

About the Canada Media Fund
The Canada Media Fund (CMF) fosters, develops, finances and promotes the production of Canadian content and applications for all audiovisual media platforms. The CMF guides Canadian content towards a competitive global environment by fostering industry innovation, rewarding success, enabling a diversity of voice and promoting access to content through public and private sector partnerships. The CMF receives financial contributions from the Government of Canada and Canada’s cable, satellite and IPTV distributors. Please visit

About NFVF
The National Film and Video Foundation (NFVF), is an agency of the Department of Arts and Culture that was created to ensure the equitable growth of South Africa's film and video industry. We do this by providing funding for the development, production, marketing and distribution of films and also the training and development of filmmakers. In addition, the NFVF commissions research and produces industry statistics that provide both the public and stakeholders with valuable insights into the South African film industry. For more information visit


For media requests, please contact:

André Ferreira
Canada Media Fund
Communications Manager

Peter Kwele 
National Film and Video Foundation
Head of Marketing and Communications 
011 483 0881 

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