VP, Growth & Inclusion - Management Team

Joy Loewen

Management Joy

Before joining the CMF, Joy was CEO of the National Screen Institute (NSI), where she successfully completed a three-year strategic plan before stepping down in April 2024. She originally joined the NSI in 2005 as a Program Manager, then left in 2010 to pursue other opportunities. She returned to the nonprofit in 2016 as Manager of Programs and Development and was named its Acting Executive Director in May 2019, before taking the role of CEO in January 2020. In addition, Joy has worked as a broadcast and festival programmer at WTN (now W Network), CBC, and Gimli Film Festival.

Based in Winnipeg, Joy holds a bachelor’s degree in radio and television arts from Ryerson (now Toronto Metropolitan University). She is an active volunteer and a member of several community and nonprofit boards and councils, including The Winnipeg Foundation, Canada's National Ballet School, the Order of Manitoba Advisory, and Manitoba King’s Counsel Advisory.

In 2023, Joy was named Playback Changemaker of the Year.

Meet the whole team
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