Laura Mingail supports companies in anticipating and navigating the future of entertainment, as well as launching content and tools that thrive in an ever-evolving landscape. Through her consultancy, Archetypes & Effects, she helps shape impactful strategies for clients. She also contributes to the entertainment industry's evolution as a media contributor, Advisory Board Member for SXSW, and as a speaker at leading events and institutions, such as Augmented World Expo, Series Mania, SXSW, CES, Tribeca Festival, the University of Toronto, and Mensa Canada.