Canada Media Fund introduces flexibility measures in response to pandemic

Toronto, May 13, 2020 – In response to the COVID-19 pandemic, the Canada Media Fund (CMF) today released a series of flexibility measures to its program guidelines, processes and envelope manuals. These measures are designed to give eligible applicants and broadcasters additional latitude in accessing the CMF’s existing programs and navigating its policies and administrative practices. Click here to access the list of flexibility measures.

“After assessing the impact of the pandemic on our industry and consultation with creators, producers and broadcasters, we are now in a position to announce a series of tangible measures, which will give CMF stakeholders additional  flexibility while production remains grounded,” said Valerie Creighton, President and CEO, CMF. “We hope that by introducing these measures our industry will feel a little less worried about the short-term outlook for their projects and their companies. We will remain attentive and responsive to our stakeholders as the pandemic unfolds. The CMF continues to engage with the government and expects to provide further flexibility for the production community in the near future. Our immediate priority is the distribution of the Emergency Relief Fund of $88.8M announced by the Government of Canada.”

The measures apply to CMF projects funded before 2020-2021 that have not yet fully closed and to projects seeking funding in 2020-2021. They are divided into two main sections: Operational Flexibility; and Policy Flexibility.

While the list of measures may be updated as the situation evolves, all other requirements will remain in force for each CMF Program until further notice. CMF applicants are invited to contact their analyst at the CMF’s Program Administrator with any questions.

About the Canada Media Fund
The Canada Media Fund (CMF) fosters, promotes, develops and finances the production of Canadian content and relevant applications for all audiovisual media platforms. The CMF guides Canadian content towards a competitive global environment through fostering industry innovation, rewarding success, enabling a diversity of voice and promoting access to content through industry and private sector partnerships. To learn more, please visit


For media requests, please contact:

André Ferreira
Communications Manager
Canada Media Fund

This site is registered on as a development site. Switch to a production site key to remove this banner.