CMF, Shaw Rocket Fund renew partnership to bolster screen content for young audiences 

Toronto, November 15, 2023 – The Canada Media Fund (CMF) and the Shaw Rocket Fund (SRF) today announced the renewal of their joint program funding the production of Canadian digital animated series for children and youth that encourage the use of new technology. 

The sixth round of financing through the CMF-SRF Kids Digital Animated Series Program comes with a total budget of $3.75M, with the CMF contributing two-thirds of the total funding and the SRF providing the other third. The maximum contribution provided to a project funded through the program will be the lesser of $525K or 75 per cent of eligible costs.  

Over the first five years of the partnership, the CMF and the SRF invested over $19.3M in 43 projects, including series such as Denis and Me, Welcome, Shift and Go!, and Jeremy and Jazzy. 

To be considered eligible, a project submitted for funding must:  

  • meet the CMF and SRF eligibility criteria and follow application procedures 
  • be an original animated series in its first season 
  • meet the CMF’s definition of Children and Youth programming, created initially for digital distribution—including subscription video-on-demand services—on a platform that is meaningfully available to Canadian audiences 

Read the full guidelines 

Funding applications are accepted until January 10, 2024 and must be submitted through the SRF’s website

About the Canada Media Fund 
The Canada Media Fund (CMF) fosters, develops, finances, and promotes the production of Canadian content and applications for all audiovisual media platforms. The CMF guides Canadian content towards a competitive global environment by fostering industry innovation, rewarding success, enabling a diversity of voices, and promoting access to content through public and private sector partnerships. The CMF receives financial contributions from the Government of Canada and Canada’s cable, satellite, and IPTV distributors. Visit our website for more information

Media contact 

Maxime Ruel 
Senior Manager, Communications 

About the Shaw Rocket Fund 
The Shaw Rocket Fund is a vital partner of the Canadian children’s media sector in offering children robust, world-leading content on all platforms. The Shaw Rocket Fund invests in and supports Canadian-made media that reflects Canadian values and diversity, and most of all respects and speaks to children, while positively showcasing Canadian leadership on the world stage. By working with producers, regulators, and governments, the Shaw Rocket Fund aims to make quality content for kids a global priority. To learn more, visit 

Media contact 

Lisa Amato

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