Encore+ YouTube channel reaches 150,000 subscribers and 40M views milestones

Toronto, July 2, 2021 – Encore+, the YouTube channel showcasing iconic Canadian content from seasons past, recently attained two important milestones; 150K YouTube users from around the globe have subscribed to the channel, and viewed curated, exceptional Canadian content 40M times. Launched in 2017, the channel continues to garner an impressive following and viewership rate.

Created in partnership with YouTube Canada and Canada’s film and television producers, distributors, broadcasters, unions, guilds and industry associations, Encore+ features thousands of acclaimed Canadian feature films, documentaries and television shows in English, French and by Indigenous creators. Encore+ offers content for all ages and across genres – free to view at any time and on any screen – to the world.

“With the world increasingly watching from home, Encore+ has become a unique destination for audiences looking for great Canadian content,” said Valerie Creighton, President and CEO, Canada Media Fund. “Thanks to this industry-wide partnership, we’ve given new life to iconic Canadian content and fan-favourites. Resulting from the channel’s increasing popularity, rights holders are monetizing, preserving and relicensing their legacy titles to new streaming platforms. New generations of Canadians, and audiences worldwide are rediscovering and connecting with important Canadian stories, comedies and childhood classics.”

Created as a discoverability catalyst to stimulate demand for outstanding content, multiple productions launched on Encore+ have now been licensed by alternate platforms. Currently, approximately 70 percent the platform’s viewership is from international audiences.

Enjoy hundreds of Canadian productions today. Subscribe at youtube.com/EncorePlusMedia and get the latest updates on Encore+ by following on Facebook, Instagram and Twitter.

About Encore+
The Encore+ YouTube channel invites YouTube audiences to discover – or rediscover – memorable Canadian movies and TV shows, wherever they are in the world. Comedies, dramas (even the romantic kind), children’s shows, documentaries, short films, and feature films – it’s all on Encore+ for fans of all ages to enjoy. Launched by industry pros, the channel brings to life great moments from the past on today’s screens. Check out the various playlists, with hundreds of titles fans won’t want to miss. Subscribe to Encore+ and be first in line for new English, French and Indigenous-focused content added weekly.

About the Canada Media Fund
The Canada Media Fund (CMF) fosters, develops, finances and promotes the production of Canadian content and applications for all audiovisual media platforms. The CMF guides Canadian content towards a competitive global environment by fostering industry innovation, rewarding success, enabling a diversity of voice and promoting access to content through public and private sector partnerships. The CMF receives financial contributions from the Government of Canada and Canada’s cable, satellite and IPTV distributors. Please visit cmf-fmc.ca.

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For more information, please contact:

André Ferreira
Senior Communications Manager
Canada Media Fund
416-214-4402
aferreira@cmf-fmc.ca

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