MIPCOM 2012 Report

On June 29, 2012, the Canada Media Fund (CMF) and Telefilm Canada (Telefilm) entered into an agreement with Reed Midem to present Canada as the country of honour at MIPJR and MIPCOM 2012, the world’s leading entertainment content market.

Over the course of the three months that followed, all three organizations pooled their efforts to position Canada as a leading force in television and digital media production. Details about the campaign and activities are outlined in this report.

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MIPCOM 2012 Report

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