The CMF announces its Factor Weights for the 2012-2013 Performance Envelope calculations

The Canada Media Fund (CMF) today announced its factors weights for the 2012-2013 Performance Envelope calculations. This announcement reflects decisions made by the CMF’s Board of Directors following a series of consultation sessions and working groups with members of the industry, and aligns with the CMF’s objectives of rewarding success and driving convergence across the industry.

The CMF is introducing modifications to weights of two factors. First, the Original First Run factor will apply to all genres including Children’s & Youth and Documentary, thus further encouraging the creation of original content in these genres. Second, the Digital Media Investment factor will be increased from 5 per cent to 10 per cent, supporting the CMF’s commitment to encourage growth of convergent media projects.

As a result, the existing Above-Threshold Licensing factor will be decreased from 10 per cent to 5 per cent in French broadcasters’ Performance Envelope calculations, and will be completely eliminated from English broadcasters’ Performance Envelope calculations.

The Factor Weights for 2012-2013 are:

Factor Weights English Envelopes French Envelopes
Audience Success – Total Hours Tuned 40 35
Audience Success – Original First Run 15 15
Historic Performance 15 25
Regional Production Licences 20 10
Digital Media Investment 10 10
Above-Threshold Licences 0 5

 

The Performance Envelope Manual will be updated shortly to reflect these changes. Broadcasters’ Performance Envelope allocations, as well as changes to the CMF’s Program Guidelines for 2012-2013, will be announced in late March.

About the Canada Media Fund
The Canada Media Fund (CMF) champions the creation and promotion of successful, innovative, Canadian content and software applications for current and emerging digital platforms through financial support and industry research. Created by Canada’s cable and satellite distributors and the Government of Canada, the CMF aspires to connect Canadians to our creative expressions, to each other, and to the world.

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For media inquiries:

Pierre Campeau
Communications Manager
Canada Media Fund
416-554-2768
pcampeau@cmf-fmc.ca

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